ViewIQ
(B2B, SaaS, Ad Tech)
Product Overview: ViewIQ is a desktop Ad Tech platform that provides users with insights into YouTube data, aiding in campaign planning and report optimization. By leveraging advanced computer vision algorithms and machine learning techniques, ViewIQ enables users to extract valuable information, detect patterns, and make data-driven decisions. The platform combines a user-friendly interface with powerful analytical capabilities.
My Role: Product Designer
My Responsibilities: From 2019 to 2022, I served as a Product Designer for ViewIQ, a desktop Ad Tech platform. In this role, I collaborated closely with product management and engineering teams to ideate, create, and iterate on user stories and designs for upcoming features. Key responsibilities included:
- Style Guide Development: Created a comprehensive style guide to ensure uniform interactions across the platform.
- User Growth Initiatives: Drove the growth of active users across multiple products by implementing a cohesive product re-style.
- Design Systems and Processes: Pioneered new design systems and processes to enhance the platform's usability and aesthetic appeal.
This role also allowed me to partner with external users to review design decisions, ensuring that our solutions delivered meaningful and impactful user experiences.
Project Years: 2019-2022
Tools: Figma, FigJam, Jira, Confluence, Postman
